Promoting and optimizing content in order to make the site visible to a target market across multiple countries and / or languages. International SEO help you to provide the right content, from the right search engine, across countries and languages.
Studies show that in 2017 50% of the US internet users will be above 45 years old. It's time to look deep in to accessibility guidelines because this user group have vision and cognitive deficiency.Do not ignore blind web users. Google is one of them and if you optimize your website for blind users you will get better ranking.
Last year, Google launched its new style language, Material Design. It uses shadow effects and the concepts of movement and depth in order to create designs that appear more realistic to the user.The goal of Material Design is to create clean, modernistic design that focus on UX. While Google’s design aesthetic has detractors, it’s been mostly praised as a game-changer.
Starting April 21, google will be expanding use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get give relevant, high quality search results that are optimized for devices.
A website is never done, its a living and evolving entity .After launching we need to revisit the first phase of development circle.